Spring is one of the busiest times of year for floral sales, and it’s also a season when customers expect to see something new every time they stop by. That’s where spring floral picks come in. They’re a simple, inexpensive way to refresh displays, make arrangements feel more complete, and give shoppers a reason to pick up a bouquet on impulse. Below, we’re exploring the best ways to use spring floral picks to boost in-store sales.
What Are Floral Picks?
Floral picks are decorative items designed to tuck neatly into bouquets and arrangements. They come in many styles, from seasonal icons to uplifting messages. Most often, they’re a finishing touch that makes an arrangement or bouquet feel more complete.
For spring, the options are endless. Easter-themed floral picks with bunnies or pastel eggs are a favorite. You can even stock picks with short, heartfelt messages that make bouquets feel more personal. Spring floral picks for Mother’s Day, for example, might say “Super Mom” or “Mom, You Are the Best.”
But spring floral picks don’t have to be associated with holidays. You might choose a pick that says “Hello Spring” or feature a cute, colorful bird within your bouquets. No matter what you choose, floral picks can help you spark emotion and encourage impulse sales.
Why Floral Picks Work in Retail
There’s a simple reason why picks are so effective: they grab attention. A bouquet may be beautiful on its own, but add a bright butterfly or a playful bunny, and suddenly it becomes more enticing.
Beyond visual appeal, floral picks elevate the perceived value of an arrangement. Shoppers expect to pay more when something looks polished or thoughtful. Floral picks are an easy way to upsell and can increase the average order value.
Strategic Ways to Use Spring Floral Picks
There are three easy ways you can implement floral picks into your products. The first is to create themed bouquets. Easter bouquets with pastel flowers and egg-shaped picks or spring meadow bouquets with butterflies can easily catch attention.
You might also choose to bundle your bouquets with small gifts. Floral picks pair well with other items such as chocolates, candles, or plush toys. When you add a cheerful spring pick and a small gift, you create an easy grab-and-go purchase. This is especially effective around certain holidays when customers are short on time but still want something special.
It’s also important to rotate styles as the season moves forward. You might start with Easter icons in early spring, then switch to butterflies, florals, and birds as the weather warms up. As a result, you’ll keep displays fresh and encourage repeat purchases.
Tips for Maximizing Sales Impact
While all floral picks contribute to the overall look of a bouquet, there are a few things you can do to maximize sales impact. Choosing bright, on-trend colors for the season can help the bouquet stand out even further. Additionally, it’s helpful to keep a variety of messages and styles to appeal to different customers.
Trust PPC Floral for High-Quality Floral Supplies
Looking for floral supplies that elevate your bouquets and arrangements? Turn to PPC Floral. Over the past few decades, we’ve been offering custom and stock options to help your floral arrangements pop. From accessories and quicups to sheets and other floral packaging options, we’ve got you covered. No matter what you need, we’ll work with you to create an eye-catching solution.
When you work with us, you know you’re getting high-quality packaging materials tailored to your preferences. No matter what you order from us, our products are fully customizable in terms of material, shape, and design. With proven processes and a helpful team, we’ll get you the best products every time. We also offer eco-friendly packaging choices to help you reduce your impact on the environment and appeal to eco-conscious consumers.
Get the Right Floral Supplies Today
Want to learn more about what we can do for you? Reach out to our team for an initial consultation.
